This was a slightly different Sacha Baron Cohen movie. I was expecting another of his mockumentary type movies. This was actually a movie with a "story" and other "actors." It kind of took away a little bit from the laughs when it was part of a script as opposed to the usual freelance rantings. There still were plenty of laughs and the usual sight gags and when it was funny - I was bellylaughing. Unfortuantely, it seemed held back by the actor interacting and the parts that weren't as funny, I found myself bored.
I would somewhat recommend people checking this movie out. It's nowhere near as funny as Borat was, but I definitely liked it more than Bruno. It's a shame that they decided to try and have a story. I feel like this could have been hilarious if they didn't.